While technology was seen as a response to the requirement of escalating airline services, deciding on IT solutions to be integrated in the then current system would exhaust the financial resources of the company. Therefore, every individual acts in situation and makes sense of what is happening based on experiences of the situation and the expectations people bring into it.
Delays on flight and unavailability of limited customer hot lines were two of the reasons why Air Asia is not an airline of choice before. Any change to be done inside and outside the organization can help the entire organization to adjust to the current situation of the market and industry.
Air Asia would have to invest in IT providers that can cater to the requirements of the company, and this meant to invest on high technological equipments as well as technical professionals prior to the IT implementation and even during and after the implementation.
Air Asia is recognised as one of the most innovative companies worldwide as according to Fast Company magazine. Communication inherently comes with changes inside the organizations.
Air Asia fully understands that there is a need to either adapt or be proactive hence technological enhancements is prioritised. In addition, this study will provide recommendations to airline companies like Air Asia on how it can further make sense of the organisational changes.
From those themes, the study developed insights regarding the subject. In effect, organizational changes would be too difficult a task for managers and other organizational leaders Helms Mills, The management shall effectively communicate adequate information to the people and the proffering of incentives, both of which are critical when it comes to acquiring employee buy-ins.
Basically, information and communication technology had allowed Air Asia to reduce its operating costs while also providing fast and efficient service in areas that include check flight schedules, book seats, electronic check-in and pre-order meals. Organizations viewed changes as transformations and so they treat changes as a determinant of inbuilt capacity to change.
With this, it is important to implement intensive communication between the different levels of management.
Various sources were consulted for this study so that the results and findings will be in-depth and substantial. They drive the energy and independence and commitment to the organization as well as question the system, manage resistance and go beyond the limits of their job descriptions though they did not obtain support until they have proven their worth.
CRS also tied up with YMS to maximise the pricing and revenue activities basically through providing information about schedules and bookings while also lowering operational costs at the same time. As a result, businesses make changes in different processes that are related to work place more abruptly and often compare before.
Dealing with changes also called for a widened participation of the top management. Interpretive epistemology has a basic assumption that knowledge can only be created and understood from the point of view of the individuals who live and work in a particular culture or organisation.
Expanding technical capacity lessened the duplication and inefficiency though IT is considered to be a cost. The changes are embedded on the principle of competence-enhancing change.
There had been the need to produce reports based on the real inputs of customers and employees.The University Of Sunderland BABM Introduction AirAsia originally was founded by government and on 2 December was bought by Tony Fernandes. AirAsia was established in year AirAsia has travel around the earth and ascend to become the world’s best in year The Low Cost Airline: AirAsia A study of opportunities, challenges and critical success factors LGT Air Transport Logistics Introduction History of low cost airlines The low-cost concept became a moneymaker in the United States, where it was pioneered in the s by Southwest Airlines, the model for budget carriers elsewhere like Ryanair and.
Global financial crisis occur between the years – has contributed to the failure of major businesses that leads to the downfall of consumers’ wealth, significant financial commitments imposed by the government and also a great decline in economic activity/5(1).
Air Asia should also strongly focus on its offering via web booking as 77% of its revenue derives via internet (Appendix 9).0 Strategic Objectives. If AirAsia continues with its current strategy. ) AirAsia should continue to carry its promotions and focus even more on online marketing and selling.4 Implications Of Current Strategy After studying 1/5(1).
Change Management in Air Asia Chapter 1 Introduction. The first chapter focuses mainly on the issue that the study explored which is the change management processes within Air Asia. AirAsia was the first successful low cost airline in the Southeast Asian region.
This case study discusses the factors that contributed to AirAsia's success. It studies the influence of culture and leadership at AirAsia, the factors contributing to its operational efficiency and the strategic orientation of the airline.Download